Marketing Content & Social Media Manager
What we're looking for
We’re looking for someone to take responsibility for the implementation and execution of our marketing efforts across channels, with an emphasis on social media management, cross channel content creation, executing and maximising the impact of our partnership agreements, managing website content requirements, and bringing a creative and brand orientated mindset to the position.
You should also have a strong grasp of current marketing tools and be able to lead digital marketing campaigns from concept to execution.
In addition to your functional capabilities, we are looking for soft skills including being a strong communicator, self-driven, adaptable, and having a passion and enthusiasm for the position.
The purpose of the position
The purpose of this role is to help build the Cookaborough brand, establishing high levels of awareness and credibility amongst our target segments and establishing a tone and personality that is distinctive, attracts and engages customers and ultimately makes Cookaborough famous!
The Remuneration
Remuneration will be commensurate with the successful candidate’s level of experience and skills, and the responsibilities of the position. Please note this is a position that has the potential to participate in the company employee share plan (ESOP).
Key Responsibility Summary
- Own and manage the Cookaborough Social Media Content plan, including the preparation of monthly content plans, developing creative briefs for design, scheduling, and managing posts aligned to the Cookaborough content strategy.
- Lead the implementation and management of a ‘user generated content’ plan to ensure a steady flow of quality content assets from our customers, to be used for multiple purposes across social, case studies, ad campaigns, PR.
- Assist in the development of strategies and tactics to get the word out about Cookaborough and drive qualified traffic to our website in partnership with the sales team.
- Deploy successful marketing campaigns and own their implementation from ideation to execution, this could be media partnership agreements, events, or advertising campaigns.
- Content manage Cookaborough’s monthly EDM sent to customer and prospects, working with internal stakeholders across product, sales and customer success to pull together each newsletter in a timely manner.
- In partnership with the content team and designers produce valuable and engaging content for our website and blog that attracts and converts our target groups.
Key capabilities, experience and qualifications that are important in this role are:
- Ability to deliver results in a start-up, scale-up environment working in a dynamic and fast-moving environment.
- Experience managing social media on Facebook & Instagram and familiarity with Facebook Business Manager.
- Marketing or Advertising manager experience is required.
- Appreciation of adherence to brand guidelines and importance of quality content.
- Entrepreneurial energy with a customer-centric and creative mindset.
- Enjoy rolling up your sleeves and getting hands-on with all marketing requirements.
- To be successful in this role, you should have experience with digital marketing best practice and be able to lead this function within the business.
Interested
If you'd like to discuss the position in more detail, interested in applying or know someone who you think might be a good fit, please contact Nick Lewis at nick@cookaborough.com
About Cookaborough
Cookaborough is a Melbourne based start-up with global aspirations.
We're here to revolutionise and legitimise the business of 'ready-made meals' by making it easy for passionate and committed food businesses to set-up. run and grow their ready-made meal businesses.
It's our vision to create a ready-made meal movement by enabling food businesses large and small to meet the rapidly growing consumer demand for meal solutions that are not only convenient and affordable but also locally made, wholesome and with a focus on solving the 'what's for dinner next week' dilemma.
How we do it
Through a B2B software solution, the Cookaborough plaform